Q. Who reads the newspaper?
A. 53% of women read the daily newspaper compared to 58% of men. 65% of women read the Sunday newspaper compared to 63% of men.          (Scarborough Research 2002, Release 1).

Q. How many adults read the newspaper?
A. In the top 50 markets in the US, 79.9% of adults read a newspaper in a seven-day period, according to the Spring 2003 Competitive Media Index (NAA, Facts About Newspapers, 2003).

Q. We’ve already overspent our advertising budget this month, why should I advertise?
A. Advertising should be considered investing rather than spending. Proper advertising should create additional revenue above the cost of the investment (NAA, 2002 Newspaper Advertising Plan book).