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How does envisage define Promotional Marketing?
A promotional marketing strategy designed by envisage is designed to stimulate a customer to take action towards a buying decision, we often refer to it as a “call to action”. We focus on promotional and branding strategies that target the YOUR segment or target-market so your business is “Top of Mind”.
We can help you select various messages and incentives to get the prospect’s attention and increase their interest to buy. Best known methods or techniques we’ve used are:
· The Basics: BRAND YOURSELF!
LOGOs, Taglines, Advertise, Direct Mail, Flyers, Brochures & Business Cards
· Give-a-ways: Do giving away pens and bags really work? YOU BET ‘CHA! The shelf life of your brand is as long lasting as the product you put it on and the usefulness of the item you are giving away. So, when deciding on a campaign, be sure to give serious consideration to the “give-a-way” and the audience it is targeting. Don’t make the mistake of going cheap! Be frugal, not cheap. That promotional product is representing your business.
· Contests/Drawings: We all enjoy winning - especially something for free. Contests are designed to acquire new clients, create awareness and build data bases.
· Coupons/Discounts: Coupons provide an affordable marketing strategy for small business. Coupons can help close the sale, especially for the “logical buyer” who feels satisfied that they “got their deal”.